Novo Nordisk offers Wegovy for less than half the price through new direct-to-consumer pharmacy
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Novo Nordisk is launching a direct-to-consumer online pharmacy to offer its weight loss drug Wegovy at less than half the usual price. This initiative targets patients without insurance coverage, including those with Medicare.
March 05, 2025 | 2:00 pm
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Novo Nordisk is reducing the price of its weight loss drug Wegovy by more than half through a new direct-to-consumer online pharmacy. This move aims to increase accessibility for uninsured patients, potentially boosting sales.
By offering Wegovy at a significantly reduced price, Novo Nordisk is likely to increase its customer base among uninsured patients, potentially leading to higher sales volumes. This strategic move could positively impact the company's revenue and stock price in the short term.
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