Adidas sales rise 19% in the fourth quarter, beating expectations
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Adidas reported a 19% increase in fourth-quarter sales, surpassing expectations with revenues of $6.34 billion. The company is focusing on expanding its market share in North America as Nike faces declining sales and retailers shift away from China.

March 05, 2025 | 7:00 am
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Adidas reported a 19% increase in Q4 sales, exceeding forecasts with $6.34 billion in revenue. The company is gaining market share in North America as Nike's sales decline.
Adidas' strong Q4 performance and strategic focus on North America amid Nike's challenges suggest positive short-term stock movement. The revenue beat indicates effective market strategies.
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