Are Target Boycotts Starting To Take Their Toll?
Portfolio Pulse from
Target reported a 3% decline in fourth quarter net sales and warned of soft February performance, following a boycott call by civil rights leaders during Black History Month. This was due to Target's change in DEI stance, leading to reduced store and website traffic.
March 04, 2025 | 9:30 pm
News sentiment analysis
Sort by:
Ascending
NEGATIVE IMPACT
Target's Q4 net sales declined by 3%, and the company warned of soft February performance. This follows a boycott call due to changes in DEI stance, impacting store and website traffic.
The boycott call during Black History Month, due to Target's change in DEI stance, led to a significant drop in traffic and a 3% decline in Q4 sales. The company also warned of soft February performance, indicating potential short-term negative impact on stock prices.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100