The J.M. Smucker Sells Value Brands to JTM Foods in Portfolio Move
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The J.M. Smucker Company has sold its value brands Cloverhill and Big Texas to JTM Foods. This move is part of Smucker's strategy to streamline its portfolio and focus on growing its Hostess brand in the sweet baked goods sector.
March 04, 2025 | 6:45 pm
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J.M. Smucker has divested its value brands Cloverhill and Big Texas to JTM Foods, aiming to streamline its portfolio and concentrate on expanding its Hostess brand in the sweet baked goods market.
The divestiture of Cloverhill and Big Texas allows J.M. Smucker to concentrate resources on its Hostess brand, potentially leading to stronger growth in the sweet baked goods sector. This strategic focus could positively impact SJM's stock price in the short term.
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