Scientists study the hidden cost of Netflix's autoplay
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Scientists are examining the impact of Netflix's autoplay feature, which automatically starts the next episode or movie, on user control over time and decision-making.
March 04, 2025 | 2:45 pm
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Netflix's autoplay feature is under scientific scrutiny for its impact on user control over time and decision-making.
The study of Netflix's autoplay feature could influence user perception and satisfaction, but it is unlikely to have an immediate impact on stock prices. The feature is a common part of streaming services, and any changes would likely be gradual.
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