SOUR PATCH KIDS® Introduces Glow Ups: The First-Ever Gummy Candy that Glows Under Blacklight
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SOUR PATCH KIDS has launched a new product, Glow Ups, which are gummy candies that glow under blacklight due to turmeric extract. This innovation could attract attention in the candy market.
March 04, 2025 | 2:15 pm
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Mondelez International, the parent company of SOUR PATCH KIDS, has launched Glow Ups, a new gummy candy that glows under blacklight. This product could boost brand visibility and sales.
The introduction of a unique product like Glow Ups can enhance Mondelez's market position by attracting new customers and increasing sales. The novelty of a glowing candy could create a buzz and drive short-term sales growth.
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