How a $5 million fix turned Paramount Pictures' 'Sonic' into a billion-dollar franchise
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Paramount Pictures invested $5 million to redesign Sonic for the 2020 film, leading to box office success and the creation of a billion-dollar franchise with two more films and a TV series.
March 01, 2025 | 1:15 pm
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Paramount Pictures' $5 million redesign of Sonic led to a successful film and the expansion into a billion-dollar franchise, including sequels and a TV series.
The redesign investment resulted in a successful film, leading to further films and a TV series, significantly boosting Paramount's revenue potential and brand value.
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RELEVANCE 100