DONNA KARAN CASHMERE MIST INTRODUCES A NEW CHAPTER FOR SPRING 2025, FEATURING IMAAN HAMMAM IN A CAPTIVATING CAMPAIGN
Portfolio Pulse from
Donna Karan New York is relaunching its Cashmere Mist Eau de Parfum with a new campaign featuring supermodel Imaan Hammam, set to debut in February 2025. The campaign aims to modernize the fragrance's image.
February 28, 2025 | 2:15 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Donna Karan New York, under PVH Corp, is relaunching its Cashmere Mist fragrance with a new campaign featuring Imaan Hammam. This could boost brand visibility and sales.
The relaunch of a popular fragrance with a high-profile campaign can increase brand visibility and potentially drive sales, positively impacting PVH Corp's stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80