Applebee's ‘underwhelming' $9.99 meal deal draws downgrade for Dine Brands
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Dine Brands' Applebee's 'Really Big Meal Deal' at $9.99 has been deemed 'underwhelming' by analysts, leading to a downgrade of Dine Brands to neutral. The meal deal offers value but has not improved same-store sales.
February 28, 2025 | 1:30 pm
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Dine Brands has been downgraded to neutral by analysts due to the underperformance of Applebee's $9.99 meal deal, which failed to boost same-store sales.
The downgrade to neutral reflects concerns over the effectiveness of Applebee's promotional strategy. The meal deal, while offering value, did not lead to an increase in same-store sales, which is critical for revenue growth. This suggests potential challenges in Dine Brands' ability to drive sales through promotions.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100