Mattel and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Licensing Partnership for DC Characters and Stories
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Mattel, Inc. and Warner Bros. Discovery Global Consumer Products have announced a multi-year licensing agreement. Mattel will develop and market a range of DC-themed products starting in the second half of 2026.
February 27, 2025 | 5:15 pm
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Mattel has secured a multi-year licensing agreement with Warner Bros. Discovery to develop DC-themed products, potentially boosting its product offerings and market reach.
The partnership with Warner Bros. Discovery allows Mattel to expand its product line with popular DC characters, likely increasing its market appeal and sales potential. This is a significant development for Mattel, as it taps into a well-established fan base.
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