CHIPOTLE PREMIERES "UNFOLDED" - AN ANIMATED SHORT FILM FEATURING A COVER BY HALSEY ALONGSIDE $2 MILLION DONATION TO SUPPORT SUSTAINABLE AG
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Chipotle Mexican Grill has released an animated short film, 'Unfolded,' featuring a cover by Halsey, to promote sustainable agriculture. The company has pledged $2 million to support educational programs in farming and premiered a national TV ad in the metaverse, offering free entrees to the first 50,000 viewers on Roblox.
February 26, 2025 | 4:15 pm
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Chipotle's new initiatives, including a $2 million donation for sustainable agriculture education and a metaverse ad campaign, highlight its commitment to sustainability and innovation.
Chipotle's initiatives align with growing consumer interest in sustainability and digital innovation. The $2M donation supports future farming, while the metaverse ad could enhance brand visibility and engagement, potentially boosting short-term stock performance.
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