Bud Stock Jumps. Why AB InBev Revenue Rose Despite Consumers Shunning Beer.
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AB InBev's revenue rose as its Michelob Ultra brand gained significant U.S. market share, despite a general consumer trend of shunning beer. This led to a jump in Bud stock.
February 26, 2025 | 11:00 am
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AB InBev's Michelob Ultra brand gained more U.S. market share than any other beer in the latter half of 2024, leading to increased revenue and a rise in Bud stock.
The significant market share gain by Michelob Ultra in the U.S. positively impacted AB InBev's revenue, which in turn led to an increase in Bud stock. This is notable given the overall trend of consumers shunning beer, highlighting the brand's strong performance.
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