Amazon is testing a new program that pays media companies for sending it shoppers
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Amazon is piloting a program that compensates media companies for directing traffic to its platform, potentially providing a new revenue stream for the struggling digital media industry.
February 25, 2025 | 7:45 pm
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Amazon is experimenting with a program that pays media companies for traffic, which could enhance its platform's reach and provide a new revenue stream for media companies.
The program could increase Amazon's platform traffic and sales, positively impacting its revenue. It also strengthens partnerships with media companies, potentially leading to more collaborations.
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