Hyatt Select Announced as Hyatt's First Conversion-Friendly Transient Brand in the Upper-Midscale Segment in the Americas
Portfolio Pulse from
Hyatt Hotels Corporation has announced the launch of Hyatt Select, a new upper-midscale transient brand aimed at modern travelers. This move is intended to strengthen Hyatt's presence in the upper-midscale segment, complementing its existing extended-stay brand, Hyatt Studios.
February 25, 2025 | 4:30 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Hyatt Hotels Corporation has introduced Hyatt Select, a new brand in the upper-midscale segment, to enhance its market presence and offer a cost-effective model for owners.
The introduction of Hyatt Select is a strategic move to capture more market share in the upper-midscale segment, potentially increasing revenue and brand recognition. This is likely to have a positive impact on Hyatt's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100