Focus: India's Reliance touts 'brain mapping' to lure IPL advertisers after Disney merger
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Reliance, after an $8.5 billion media merger with Walt Disney, is using 'brain mapping' to attract advertisers for the IPL. This strategy targets small businesses to increase revenue from the cricket league.
February 25, 2025 | 8:00 am
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POSITIVE IMPACT
Disney's merger with Reliance could enhance its media reach in India, especially with the IPL. The focus on neuroscience and small businesses may drive new advertising revenue streams.
The merger with Reliance positions Disney to capitalize on the IPL's popularity in India. The innovative 'brain mapping' strategy could attract new advertisers, potentially increasing Disney's revenue from this market.
CONFIDENCE 90
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RELEVANCE 80