Celsius to buy rival energy drink brand Alani Nu for $1.8 billion, WSJ reports
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Celsius is acquiring rival energy drink brand Alani Nu for $1.8 billion, as reported by the Wall Street Journal. This acquisition could significantly impact Celsius's market position in the energy drink sector.
February 20, 2025 | 9:45 pm
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Celsius Holdings is acquiring Alani Nu for $1.8 billion, which could enhance its competitive edge in the energy drink market.
The acquisition of Alani Nu by Celsius Holdings is a strategic move to expand its market share in the energy drink sector. This could lead to increased revenues and a stronger competitive position, positively impacting CELH's stock price in the short term.
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