Comscore Expands YouTube CTV Viewership Measurement to International Markets
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Comscore has expanded its YouTube CTV viewership measurement to international markets, including Canada, France, Spain, and Malaysia. This expansion allows for cross-platform content consumption metrics in these regions.
February 20, 2025 | 1:45 pm
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Comscore has expanded its YouTube CTV viewership measurement to international markets, including Canada, France, Spain, and Malaysia. This move enhances their cross-platform content consumption metrics offering.
The expansion of Comscore's YouTube CTV viewership measurement to new international markets is likely to enhance its service offerings and potentially increase its market share and revenue. This positive development could lead to a short-term increase in stock price.
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