Imax CEO Calls Its Netflix-‘Narnia' Release Deal “Fairly Complex,” Says “Not In A Rush To Do Another One”
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Imax CEO has announced a complex deal with Netflix for a two-week exclusive Imax run of Greta Gerwig's 'Narnia' starting Thanksgiving 2026. However, the CEO does not anticipate a series of similar deals in the near future.
February 20, 2025 | 12:15 am
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Imax has secured a deal with Netflix for an exclusive two-week run of 'Narnia' in 2026. The CEO indicates this is a unique deal and not a precursor to more.
The deal with Netflix is a significant partnership for Imax, potentially boosting its profile and revenues. However, the CEO's caution about future deals tempers expectations.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Netflix has partnered with Imax for a two-week exclusive run of 'Narnia' in 2026. This is a notable collaboration, but Imax's CEO suggests it won't lead to more similar deals soon.
The partnership with Imax for 'Narnia' is a strategic move for Netflix, enhancing its content distribution. However, the limited scope of future deals may limit long-term impact.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70