Nike teams up with Kim Kardashian's Skims to launch women's fitness brand
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Nike has partnered with Kim Kardashian's Skims to launch a new women's fitness brand called NikeSKIMS, which will offer training apparel, footwear, and accessories.

February 18, 2025 | 4:45 pm
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Nike has announced a partnership with Kim Kardashian's Skims to create a new women's fitness brand, NikeSKIMS, which will offer a range of training apparel, footwear, and accessories.
The partnership with a high-profile celebrity like Kim Kardashian and the launch of a new brand could boost Nike's appeal in the women's fitness market, potentially increasing sales and brand visibility.
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