How crazy popcorn buckets became big business for movie theaters
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Movie theaters are leveraging commemorative popcorn buckets to boost concession sales and enhance the movie-going experience. These specialty items, which gained popularity in 2019, have become a significant business strategy, with the 'Dune: Part Two' bucket marking a new era.
February 16, 2025 | 2:15 pm
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AMC Theatres is capitalizing on the trend of commemorative popcorn buckets to drive concession sales and enhance the movie-going experience. This strategy, highlighted by the success of the 'Dune: Part Two' bucket, could positively impact AMC's revenue.
AMC Theatres, as a major player in the cinema industry, is likely to benefit from the increased concession sales driven by the popularity of commemorative popcorn buckets. The 'Dune: Part Two' bucket's success suggests a positive impact on AMC's revenue.
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