Nigeria Loyalty Programs Market Databook 2025: Jumia, Shoprite, Kuda and Opay Lead with Innovative Loyalty Programs, while Start-ups like ThankUCash Gain Traction with White-labeled Solutions for SMEs
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The Nigerian loyalty programs market is experiencing significant growth, with a 20.5% CAGR from 2020-2024 and a projected 16% CAGR from 2025-2029. Companies like Jumia, Shoprite, Kuda, and Opay are leading with innovative programs, while start-ups like ThankUCash are gaining traction.
February 14, 2025 | 2:30 pm
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Jumia is a key player in Nigeria's rapidly growing loyalty programs market, which is projected to expand significantly over the next few years.
Jumia is highlighted as a leader in the Nigerian loyalty programs market, which is experiencing strong growth. This positions Jumia well for future revenue increases, positively impacting its stock price.
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IMPORTANCE 70
RELEVANCE 80