Chili's® and Lifetime® Create a New Holiday Classic with the Television Event "I'll be Home for National Margarita Day" Starring Maria Menounos and Taye Diggs
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Chili's Grill & Bar partners with Lifetime for a new holiday TV event, 'I'll be Home for National Margarita Day,' starring Maria Menounos and Taye Diggs. The event coincides with National Margarita Day on Feb. 22, where Chili's will offer a $5 Tequila Trifecta at participating locations.
February 12, 2025 | 2:15 pm
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Chili's, owned by Brinker International (EAT), partners with Lifetime for a TV event to boost brand visibility and margarita sales. The promotion includes a $5 Tequila Trifecta offer on National Margarita Day.
The partnership with Lifetime for a TV event is a strategic marketing move to enhance brand visibility and drive sales, especially with the $5 margarita promotion. This could positively impact short-term sales and brand engagement.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80