Kering's CEO says Gucci and other brands will absolutely not shift production to the US to counter Trump's tariffs
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Kering's CEO has stated that the company will not move production of Gucci and other brands to the US in response to Trump's tariffs, emphasizing the importance of maintaining production in Italy and France.
February 12, 2025 | 8:00 am
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Kering's CEO has confirmed that the company will not relocate production of its brands, including Gucci, to the US in response to tariffs imposed by Trump. The production will remain in Italy and France, aligning with the company's heritage.
The decision to keep production in Europe despite US tariffs suggests a commitment to brand heritage over cost-cutting measures. This may reassure investors about the brand's long-term strategy but does not indicate immediate financial impact.
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IMPORTANCE 70
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