Shopify takes down Ye website selling swastika shirts after Super Bowl ad
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Shopify has removed a website promoted by rapper Ye, formerly Kanye West, which was selling swastika t-shirts. The site was advertised during a Super Bowl ad directing viewers to Yeezy.com.

February 11, 2025 | 4:15 pm
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Shopify has taken down a controversial site linked to rapper Ye, which was selling swastika t-shirts. This action follows a Super Bowl ad promoting the site.
Shopify's decision to remove the site demonstrates its commitment to corporate responsibility and regulatory compliance. While this action may not have a direct financial impact, it reinforces Shopify's brand image and ethical stance, which is important for long-term investor confidence.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80