New Partnership Brings Athletic Brewing Company's Non-Alcoholic Brews to 100+ Live Music Venues and Festivals
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Athletic Brewing Company has announced a new multi-year partnership to bring its non-alcoholic brews to over 100 live music venues and festivals, addressing the demand for non-alcoholic options among concertgoers.
February 11, 2025 | 3:15 pm
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Live Nation Entertainment (LYV) may benefit from Athletic Brewing Company's new partnership, as it aligns with the growing demand for non-alcoholic options at live music events.
The partnership aligns with the trend of increasing demand for non-alcoholic beverages at live events, which could enhance the concert experience and potentially increase attendance and sales at Live Nation venues.
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