Chili's® celebrates its iconic Presidente Margarita with 'Ride the 'Dente'™ campaign via renewed partnership with Spire Motorsports
Portfolio Pulse from
Chili's Grill & Bar has launched the 'Ride the Dente' campaign in partnership with Spire Motorsports for the 2025 NASCAR season. The campaign highlights Chili's Presidente Margarita and includes a music video, paint scheme, and firesuit, with promotions on social media and FOX during the Daytona race.
February 11, 2025 | 2:15 pm
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POSITIVE IMPACT
Chili's partnership with Spire Motorsports for the 'Ride the Dente' campaign could boost brand visibility and customer engagement, potentially impacting sales positively.
The partnership with Spire Motorsports and the NASCAR campaign increases Chili's brand exposure, especially with the promotion on FOX and social media. This could lead to higher customer engagement and sales, positively impacting the stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80