Dunkin's Super Bowl ad hits Starbucks where it's already hurting
Portfolio Pulse from
Dunkin' targeted Starbucks in its Super Bowl ad, highlighting issues like long wait times and over-customization. The ad featured Ben and Casey Affleck.
February 10, 2025 | 6:30 am
News sentiment analysis
Sort by:
Descending
NEGATIVE IMPACT
Starbucks was targeted by Dunkin' in a Super Bowl ad, which highlighted Starbucks' long wait times and over-customization issues.
The Super Bowl ad by Dunkin' directly criticizes Starbucks, which could negatively impact Starbucks' brand perception and customer satisfaction, potentially affecting its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80