From the Coin Toss to the Halftime Show: The Old Spice Guy & His No Sweat Predictor Tackle All Your Big Game Questions
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Old Spice is leveraging its brand ambassador, the Old Spice Guy, to engage fans on Instagram Live with the No Sweat Predictor ahead of the Big Game. This marketing initiative aims to entertain and connect with audiences through humor and interaction.
February 09, 2025 | 7:00 pm
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Procter & Gamble, the parent company of Old Spice, is using a creative marketing strategy by featuring the Old Spice Guy on Instagram Live. This initiative could enhance brand visibility and consumer engagement.
The use of a popular brand ambassador in a live social media event is likely to increase brand visibility and consumer engagement, potentially leading to increased sales. This aligns with P&G's marketing strategies to leverage digital platforms.
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