Taylor Swift's ‘Football Effect' Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows
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Taylor Swift's 'Football Effect' is projected to drop by 20% in 2024, according to Zeta Global data, while anticipation for advertisements is on the rise.
February 06, 2025 | 1:45 pm
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Zeta Global's data indicates a 20% drop in Taylor Swift's 'Football Effect' for 2024, but a surge in ad anticipation.
Zeta Global's data insights are crucial for advertisers and marketers, indicating a shift in consumer engagement trends. This could lead to increased demand for Zeta's services, positively impacting its stock.
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