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The Boston Beer Company is making a strategic move to promote its new Iced Tea & Vodka brand by airing a TV commercial during the Big Game. This is part of their effort to become America's leading premium hard tea brand.
February 05, 2025 | 3:30 pm
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The Boston Beer Company is promoting its new Iced Tea & Vodka brand with a TV commercial during the Big Game, aiming to become the top premium hard tea brand in the US.
The decision to air a commercial during the Big Game indicates a significant marketing investment by Boston Beer Company, which could boost brand visibility and sales. This strategic move is likely to positively impact SAM's stock price in the short term as it targets market leadership in the premium hard tea segment.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100