Abbott's 'Above the Bias' Film Reveals Misconceptions Can Impact Diabetes Care
Portfolio Pulse from
Abbott has launched a film titled 'Above the Bias' to address misconceptions and stigma surrounding diabetes care. A survey reveals that 40% of people with diabetes have missed medical appointments due to shame, while 70% find supportive comments motivating.
February 04, 2025 | 4:45 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Abbott's new film 'Above the Bias' aims to address misconceptions about diabetes, potentially enhancing its reputation in diabetes care and increasing engagement with its products.
The launch of the film 'Above the Bias' by Abbott highlights the company's commitment to addressing diabetes-related stigma. This initiative could improve Abbott's brand image and strengthen its position in the diabetes care market, potentially leading to increased interest in its products.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80