Roku, Hello Sunshine, and Rich Eisen Productions Team Up for “Women's Sports Now,” a Weekly Roundup and Breakdown All About Women's Sports
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Roku, Hello Sunshine, and Rich Eisen Productions are collaborating on a new show, 'Women's Sports Now,' highlighting the growing popularity and engagement in women's sports. Roku has seen a 143% year-over-year increase in engagement for women's sports on its platform.
February 03, 2025 | 1:45 pm
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Roku is partnering with Hello Sunshine and Rich Eisen Productions to launch 'Women's Sports Now,' a show dedicated to women's sports. This move aligns with the significant increase in engagement for women's sports on Roku's platform, which rose by 143% year-over-year.
Roku's partnership to launch a new show focused on women's sports is likely to enhance its content offerings and attract more viewers, especially given the 143% increase in engagement for women's sports on its platform. This strategic move could positively impact Roku's user base and advertising revenue.
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