Cool Down, Power Up: Life Time Adding Cold Plunges to 70+ Clubs, Enhancing Recovery Options Nationwide
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Life Time (NYSE: LTH) is expanding its wellness offerings by adding cold plunges to over 70 of its athletic country clubs by summer 2025, enhancing its recovery and rejuvenation services.
January 31, 2025 | 4:30 pm
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Life Time is expanding its wellness services by adding cold plunges to over 70 clubs, which could attract more members and enhance customer satisfaction.
The addition of cold plunges is likely to attract more members seeking enhanced recovery options, potentially increasing Life Time's membership and revenue. This strategic move aligns with the growing trend of wellness optimization.
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