Molson Coors Teams Up With Fever-Tree in Strategic U.S. Partnership
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Molson Coors (TAP) has entered a strategic partnership with Fever-Tree to expand its non-alcoholic portfolio in the U.S. market. This move aims to drive growth and diversify TAP's offerings.
January 31, 2025 | 4:00 pm
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Molson Coors has formed a strategic partnership with Fever-Tree to enhance its non-alcoholic product offerings in the U.S. This partnership is expected to drive growth and diversification for TAP.
The partnership with Fever-Tree allows Molson Coors to tap into the growing non-alcoholic beverage market in the U.S., potentially increasing its market share and revenue. This strategic move aligns with current consumer trends towards non-alcoholic options.
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