H&M reports weaker than expected fourth-quarter sales
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H&M reported weaker than expected sales for its fourth quarter ending November 30. However, the company noted a 4% increase in sales for December and January, suggesting a positive start to the new fiscal year.
January 30, 2025 | 7:30 am
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H&M's fourth-quarter sales were weaker than expected, but a 4% increase in December and January sales suggests a positive outlook for the new fiscal year.
The weaker than expected Q4 sales could initially weigh on H&M's stock price. However, the 4% sales increase in December and January may offset this by indicating a recovery, leading to a neutral short-term impact.
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