Tomorrow's Stars on Stage Today at Simon® Malls
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Simon Property Group (SPG) has announced a new nationwide music experience tour in collaboration with Randy Jackson and Paula Moore. The 'Scouting for Stars @themall' tour will bring emerging artists to perform at Simon malls across the U.S., providing Gen Z with access to the music industry.
January 29, 2025 | 3:15 pm
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Simon Property Group is launching a music tour in partnership with Randy Jackson and Paula Moore, aiming to attract Gen Z to their malls by offering music industry access and performances.
The partnership with well-known music industry figures and the focus on Gen Z could increase foot traffic to Simon malls, potentially boosting retail sales and enhancing the brand's appeal to younger demographics.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 90