CAPTAIN MORGAN & T-PAIN SET SAIL IN THE BIG EASY FOR THE BIG GAME, TRANSFORMING BOURBON STREET INTO 'RUM STREET' FOR SUPER BOWL LIX
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Captain Morgan, the official spiced rum sponsor of the NFL, is transforming Bourbon Street into 'Rum Street' for Super Bowl LIX in New Orleans. This event aims to enhance the experience for football fans with a focus on rum-based cocktails.
January 23, 2025 | 3:15 pm
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Diageo, the parent company of Captain Morgan, is leveraging its NFL sponsorship to promote its rum brand during Super Bowl LIX by transforming Bourbon Street into 'Rum Street'.
Diageo is using its NFL sponsorship to promote Captain Morgan, potentially increasing brand visibility and sales. The event aligns with the Super Bowl, a major marketing opportunity.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80