Omdia: TikTok and YouTube Dominate Video Platforms for Millennials and Gen Z in the USA
Portfolio Pulse from
Omdia's survey reveals TikTok and YouTube as the top video platforms for Millennials and Gen Z in the USA, surpassing Instagram, Facebook, and Netflix.
January 21, 2025 | 2:45 pm
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POSITIVE IMPACT
YouTube, owned by Alphabet Inc. (GOOGL), is a leading video platform for Millennials and Gen Z in the USA, according to Omdia's survey.
YouTube's dominance among younger demographics suggests strong user engagement and potential for increased ad revenue, positively impacting Alphabet's stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Instagram and Facebook, owned by Meta Platforms Inc. (META), are outpaced by TikTok and YouTube among Millennials and Gen Z in the USA.
The survey indicates a decline in preference for Instagram and Facebook among younger users, potentially impacting Meta's user growth and ad revenue.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Netflix is outpaced by TikTok and YouTube as a preferred video platform for Millennials and Gen Z in the USA.
Netflix's lower preference among younger demographics could signal challenges in maintaining subscriber growth and engagement.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60