Proximic by Comscore Releases 2025 State of Programmatic Report
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Proximic by Comscore has released its 2025 State of Programmatic Report, highlighting the continued growth in programmatic advertising, a shift from linear TV to connected TV (CTV), and an emphasis on privacy-centric strategies.
January 21, 2025 | 1:45 pm
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POSITIVE IMPACT
Comscore's report indicates a positive outlook for the programmatic advertising sector, with growth in CTV and privacy strategies, potentially benefiting Comscore's business.
The report suggests a growing market for programmatic advertising and CTV, areas where Comscore is likely involved. This growth could lead to increased demand for Comscore's services, positively impacting its stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80