CEOs and Board Directors View News Media as Powerful Advertising Tool to Influence Key Stakeholders and Say Brand Safety is Overapplied, Reveals Stagwell Future of News (STGW) Study
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Stagwell (NASDAQ: STGW) released a study showing that CEOs and Board Directors view news media as a powerful advertising tool, though they believe brand safety is overemphasized. The study also reveals skepticism about improvements in the global economy, inflation, or geopolitical conflicts by 2025. Stagwell's CEO will discuss these findings at the World Economic Forum 2025.
January 17, 2025 | 6:45 pm
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POSITIVE IMPACT
Stagwell's study highlights the importance of news media as an advertising tool, which could boost demand for their marketing services. However, the cautious economic outlook may temper immediate gains.
The study positions Stagwell as a thought leader in marketing, potentially increasing demand for its services. However, the cautious economic outlook may limit immediate financial benefits.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90