The Untold Bullish Case Behind Zeta Global's Drop
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Zeta Global projects significant revenue growth for Q4 2024 and the full year, exceeding market expectations. The company enhances client targeting by collecting identifiers on 240M U.S. adults, which lowers customer acquisition costs.
January 17, 2025 | 2:15 pm
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Zeta Global forecasts Q4 2024 revenue growth of 39%-41% YoY and full-year growth of 35%-36%, surpassing market expectations. The company's ability to collect identifiers on 240M U.S. adults enhances client targeting and reduces customer acquisition costs.
Zeta Global's projected revenue growth for Q4 2024 and the full year is significantly above market expectations, indicating strong business performance. The company's strategy of collecting identifiers on a large scale enhances its client targeting capabilities and reduces costs, which is likely to positively impact its stock price in the short term.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100