Microsoft 365 Is Adding Copilot AI Tools. It's Also Getting More Expensive.
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Microsoft is integrating its Copilot AI assistant into Microsoft 365 applications and increasing the subscription price for the first time since 2013.

January 16, 2025 | 11:15 pm
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POSITIVE IMPACT
Microsoft is enhancing its Microsoft 365 suite with the Copilot AI assistant and increasing subscription prices, which could boost revenue.
The introduction of AI tools like Copilot can enhance the value of Microsoft 365, potentially attracting more users or retaining existing ones. The price increase, being the first since 2013, suggests confidence in the product's value proposition, likely leading to increased revenue. This development is positive for Microsoft's stock in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100