Westwood One to Broadcast NFL Divisional Round, Sponsored by Intuit TurboTax
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Cumulus Media's Westwood One will broadcast the NFL Divisional Round, with sponsorship from Intuit TurboTax. The broadcasts will occur on January 18 and 19.
January 16, 2025 | 7:00 pm
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POSITIVE IMPACT
Cumulus Media's Westwood One will broadcast the NFL Divisional Round, potentially increasing audience reach and advertising revenue.
The broadcast of a major sports event like the NFL Divisional Round can attract a large audience, which may lead to increased advertising revenue for Cumulus Media. The sponsorship by Intuit TurboTax also highlights a strong partnership, potentially enhancing brand visibility.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80