Target says its holiday sales were better than expected — but its profits weren't
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Target reported better-than-expected holiday sales, raising its fourth-quarter sales forecast due to increased customer traffic and successful Black Friday and Cyber Monday sales. However, the company noted that its profits did not meet expectations.
January 16, 2025 | 11:45 am
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Target raised its Q4 sales forecast due to strong holiday sales, with record sales on Black Friday and Cyber Monday. However, profits did not meet expectations.
Target's increased sales forecast suggests positive revenue growth, which is typically favorable for stock prices. However, the mention of profits not meeting expectations could temper investor enthusiasm. The strong sales performance during key shopping days like Black Friday and Cyber Monday is a positive indicator for future revenue potential.
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