Tick Tock: One Man's Loss Is Another's Gain -- Buy On Meta Platforms
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The potential TikTok ban could benefit Meta Platforms, as Instagram Reels and other apps in its ecosystem are expected to absorb TikTok's traffic, leading to increased ad revenue and engagement by the second half of 2025.
January 15, 2025 | 7:45 pm
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Meta Platforms is expected to benefit from a potential TikTok ban, as its apps like Instagram Reels could capture TikTok's audience and ad revenue, leading to growth in engagement and ad dollars by 2H25.
The potential TikTok ban positions Meta Platforms to capture TikTok's audience through Instagram Reels and other apps, leading to increased ad revenue and user engagement. This strategic advantage is expected to materialize by the second half of 2025, making it a significant opportunity for Meta.
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