Starbucks is extending its free refill policy as it tries to make customers stay longer in stores
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Starbucks is extending its free refill policy to include non-rewards members with reusable cups, aiming to encourage customers to stay longer in stores. This move applies to brewed coffee and teas at participating locations.
January 14, 2025 | 4:30 pm
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Starbucks is expanding its free refill policy to non-rewards members with reusable cups, potentially increasing customer retention and in-store time.
The extension of the free refill policy to non-rewards members is a strategic move to increase customer retention and in-store time, which could lead to higher sales of other products. This initiative aligns with Starbucks' efforts to enhance customer experience and sustainability by promoting reusable cups.
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IMPORTANCE 70
RELEVANCE 100