T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
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T-Mobile US has announced its acquisition of Vistar Media, a real-time outdoor advertising technology provider, for $600 million in an all-cash deal. This move aims to enhance T-Mobile's advertising business.
January 13, 2025 | 4:00 pm
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T-Mobile US is acquiring Vistar Media for $600 million to strengthen its advertising business. This strategic move is expected to enhance T-Mobile's capabilities in the real-time outdoor advertising sector.
The acquisition of Vistar Media by T-Mobile US is a strategic move to bolster its advertising business. This could lead to increased revenue streams and market presence in the advertising sector, positively impacting TMUS's stock price in the short term.
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