Mattel: Diversification Plan Moves Into Manga Comic Book Partnership With TokyoPop
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Mattel is diversifying its portfolio by partnering with TokyoPop to enter the Japanese manga comic market. This move aims to address revenue declines by leveraging legacy intellectual properties in a new field. TokyoPop has a strong track record with 100 million copies sold.
January 11, 2025 | 10:30 am
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Mattel is partnering with TokyoPop to enter the Japanese manga comic market, aiming to leverage its legacy IPs to address revenue declines.
Mattel's partnership with TokyoPop represents a strategic move to diversify its revenue streams by entering the popular manga market. Given TokyoPop's success with 100 million copies sold, this could positively impact Mattel's financial performance.
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