McDonald's to close three CosMc's locations — and open two more
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McDonald's is closing three CosMc's locations and opening two new ones in Texas. The decision is based on the company's findings that smaller locations are more effective for testing the spinoff brand.
January 10, 2025 | 8:45 pm
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McDonald's is adjusting its strategy for its CosMc's spinoff by closing three locations and opening two new ones in Texas, focusing on smaller, more effective test sites.
The news indicates a strategic adjustment in McDonald's approach to its CosMc's spinoff, which may not have a significant immediate impact on MCD's stock price. The focus on smaller locations suggests a refinement in their testing strategy, which could be positive in the long term but neutral in the short term.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80