Peyton Manning and Eli Manning Face Off Live at Super Bowl LIX in FanDuel's "Kick of Destiny 3" Campaign
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FanDuel has announced a live field goal competition between Peyton and Eli Manning at Super Bowl LIX as part of their 'Kick of Destiny 3' campaign. FanDuel customers can participate by making a free pick on the FanDuel Sportsbook app for a chance to win a share of $10 million in Bonus Bets.

January 10, 2025 | 8:15 pm
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POSITIVE IMPACT
FanDuel's 'Kick of Destiny 3' campaign featuring Peyton and Eli Manning at Super Bowl LIX is likely to boost user engagement and brand visibility, potentially increasing customer acquisition and retention.
The event is a high-profile marketing campaign involving popular sports figures and a major sports event, which is likely to attract significant attention and engagement from sports fans. This could lead to increased app usage and customer acquisition for FanDuel.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90